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Budweiser oppose women-owned brewery's 'Queen of Beer' branding
22 August 2015
The King of Beers
Credit: Shehan Peruma/Flickr
Budweiser has objected to a craft brewery in California using the phrase 'Queen of Beer' in their branding.
Parent company Anheuser-Busch filed a notice of opposition this week to the US Patent and Trademark Office arguing that the phrase is too similar to their own 'King of Beers' phrase and that customers might assume the two companies are related, according to CTV News.
The filing read: "The Queen of Beer mark is virtually identical to [A-B's] King of Beers marks with the exception of replacing the
word 'king' with the connotatively similar word 'queen.'"
She Beverage Co. is a female-run company which applied for the rights to the phrase back in December.
In its argument, Anheuser-Busch pointed out that the patent office's Trademark Trial and Appeal board previously ruled in favour of the company against the use of the plural phrase, 'Queen of Beers.'
She Beverage co-owner Lupe Rose told CTV News: "We noticed there weren't a lot of beers targeted to women.
"There is no 'Queen of Beer' and we're a female-owned company.
"It's important for us to fight. We are creating our own lane."
She Beverage Co. intends to pursue the rights to the trademark.